4. Borrow from great brands While brand values should be unique to your company, and implementing them will depend entirely on the context of your business, it’s OK to get inspired by other companies. Industry analysis is important to understand both what your competitors are doing and wha...
That means brands that fail to do so are potentially leaving money on the table. However, exaggerating your commitment to sustainability can backfire and cause lasting damage to your brand’s reputation. By misrepresenting what your company is doing to protect the environment and build ethical ...
And recent data reveals that 44% of customers choose to buy from brands with a clear commitment to sustainability2. As a result, more and more businesses are realizing how a green packaging strategy makes sense in terms of customer acquisition, retention and long-term loyalty. And in today’...
It’s like the club lounges found in some other hotels except all guests are welcome — no elite status required. Most of Embassy Suites’ 250+ properties are in the United States. Homewood Suites by Hilton Another of Hilton’s all-suite brands, Homewood opened its 500th property and ...
Consumers are increasingly concerned with sustainability, and are drawn to brands that align with their values. In fact, 88% of consumers will be more loyal to a company that supports social or environmental issues1. Establishing clear sustainability goals for your business – and...
Successful brands can be identified with minimal clues. For example, you may think of Starbucks if you see green and white. Or, if you hear the “ta-dum” sound, it will probably remind you of Netflix. There are four stages of brand recognition: ...
Meltwater’s Consumer Intelligence platformoffers the ability to measure brand recognition in real time. Using a combination ofmedia intelligenceandconsumer intelligence, brands have a single source of truth to learn how consumers are talking about them. You can also see how your brand stacks up ag...
Always keep in mind that influencers are brands too! They have their own follower base with certain expectations concerning the published content. If you ignore this and don’t establish a connection between your brand and the influencer’s lifestyle/image, they might lose their authenticity and...
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Think of some of the largest brands today — Apple, Sprint, Tesla, and Infinity — and you’ll most likely conjure a visual association. Usually, that’s the result of marketing and advertising teams spitballing thousands of ideas, but for small business owners, sometimes gut instinct and luc...