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Are you wondering: "What should I include in a cover letter?" With a good writing guide, it’s just like following a cooking recipe. Think of each element of a cover letter as the necessary ingredients and your writing style as seasoning that adds a unique flavor. Here are the key ...
When brand names come into common use to describe a whole class of items, it is easy to forget to capitalize them. Brand names, however, are proper names. He asked his mother to hand him a tissue. Could you pass me the Kleenex? Should eponyms be capitalized? That said, some nouns tha...
1. A positive work culture will give workers more satisfaction. T2. Positive cultures have a lot to do with leadership vision and values. T3. The direction and actions for the business must differ from the core values of the employees in order for a workplace culture to be positive...
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[ILLUSTRATION OMITTED] The job coach reviewed my resume on his desk, used his thumb and...Gallagher, Tim
Limited uniqueness.Typically, a trade name must be distinguishable from other business names. However, some jurisdictions allow fictitious names, which do not have to be distinguishable. In this case, the name you choose may not be unique, which could confuse customers. ...
Other than Coca-Cola, what are some examples of strong brand identities? You might consider Netflix, which has evolved over time to the point of instant recognizability with nothing more than a red "N," a black background, and the catchy Netflix "ta-dum" sound. At this point, a user...
Sean Peek is the co-founder of a self-funded small business that employs more than a dozen team members. His years of hands-on entrepreneurial experience in bootstrapping, operations management, process automation and leadership have strengthened his knowledge of the B2B world and the most pressin...
Who are the star winemakers – the names I need to know? The powerful family estates of Allegrini, Bertani, Le Ragose, Masi, Tedeschi and Tenuta Sant'Antonio are all capable of greatness, producing dependably classic wines. These are no longer boutique wineries, but they often make small-...