With the help of digital technologies, it will be easier for any startup to constantly research its audience, interests, and current needs.
Other than Coca-Cola, what are some examples of strong brand identities? You might consider Netflix, which has evolved over time to the point of instant recognizability with nothing more than a red "N," a black background, and the catchy Netflix "ta-dum" sound. At this point, a user...
Have you been flirting with the idea of starting your own full-time business or side hustle? Here are some building blocks for developing business ideas into a successful reality.
Logisticsand operations are the workflows you’ll implement to make your business idea a reality. If you’re writing a business plan for your own planning purposes, this is still an important section to consider, even though you might not need to include the same level of detail as if you ...
Wondering how you can improve the copywriting for your business? Here are some of the best practices to keep in mind. 1. Headlines matter A strong, attention-grabbing headline is crucial for capturing your audience's interest. Spend time crafting a headline that’s clear, relevant, and appea...
A business idea is a concept commercialized for profit gains. The idea usually revolves around the provision of a good or service in exchange for money. The conception of a business begins with the development of a business idea. Su...
In business, qualitative research aims to understand people’s thoughts, emotions, and motivations. These methods help explore new ideas, create new products, and understand customer needs. Some of the qualitative research methods are the following: Interviews: Interviews involve one-on-one conversati...
What are some strategies for companies in very early stages (2 to 10 employees) that can help avoid friction as they scale up? What can company leaders do to ensure they start adjusting early so that when the company reaches a certain grow...
attracting a larger audience while highlighting both brands. by pooling resources, partnership marketing saves time, cuts costs and delivers more impactful results than going it alone. it builds strong business relationships and provides greater value to shared audiences. here are some ideas to get st...
Event invitations are important for big events and fundraisers but can also be used to get the word out to your subscribers about some of the smaller activities you have going on. Use them to keep your business top of mind. Vimeo sent this email to publicize their online event “Outside...