Unfortunately, yes. But there are some ways to spot greenwashing so that you can spend your money truly support companies making a positive impact on our planet. While there are a few agencies (such as Greenpeace) working to combat greenwashing, there aren’t a lot of comprehensive tools to...
What Are the Repercussions of Greenwashing? How the Federal Trade Commission Protects Consumers How to Avoid Greenwashing How to Spot Greenwashing Invest in Energy-Saving Products From Quincy Compressor Posted on: January 5, 2024 The term “greenwashing” comes from the words “green,” which is as...
The term, “greenwashing,” wasfirst used by Jay Westerveld, an environmental activist who, while on vacation, noted the hypocrisy of a hotel’s entreaties to guests to reuse their towels as a way to “save the planet,” even though the hotel chain was engaging in environmentally destructive ...
A big part of your e-commerce sales strategy this Peak Season will be knowing what consumers are looking for. Every SME Superhero needs a sidekick, so we’ve done the hard work to round up the top consumer buying behaviors set to shape the holidays this yea...
There are plenty of ways to travel in a green way, and that’s what we’re going to be exploring in this article. Watch out for greenwashing This needs to be covered pretty early on as you don’t want to try your best to travel sustainably and then realize that you’ve actually ...
How to spot (and avoid) greenwashing Greenwashing is a term used for when a company deceptively puts eco-friendly claims (think: "environmentally friendly," "sustainable" or "green") on its product packaging. In most cases, they are broad claims without any support to back them up. Here ar...
One of the most powerful parts of green PR is that it applies toeveryniche. All businesses have a responsibility to the environment. But if you’re not sure of the connection to your corner of the industry, here are three ways green PR is essential to success in any niche. ...
Given below are some valuable ideas to adopt if your goal is to become environmentally conscious. Sustainable Sourcing: This involves using materials such as hemp, bamboo, recycled metals, recycled plastics, etc. that don’t harm the environment and making products in ways that are gentle on ...
While these regulations and frameworks are designed to steer organizations and investors toward more sustainable business practices, they’re not a fool-proof deterrent against greenwashing or green fraud. Nor are they a buffer to a global disruption. The COVID-19 pandemic quickly exposed the fragili...
Greenwashing Going eco-friendly is not easy, especially for a small business. However, doing it authentically matters. Otherwise, your company will become part of a practice known as greenwashing. If you greenwash, you are intentionally representing your business as more eco-friendly than it is. ...