Millennials and baby boomers are the largest generations.21Baby boomers are also the wealthiest, while millennials are reaching middle age and will have morewealthto spend.22Understanding these types of characteristics of a generation helps tailor your marketing strategies. For example, Baby Boomers are...
While there are certainly some characteristics that all great content should have, there are ways to increase the chances your content will be engaging within a specific vertical. Research what your particular audience is interested in, and be sure to measure your results realistically based on how...
However, Gen Z generally has its own formative experiencesdistinct from those of most millennials. Here are some ways American Gen Zersdiffer from their older counterparts: They are generally morepragmatic, with both complicated idealism and worries for the future. Gen Zers dream of personal career...
Consumer insights reflect valuable information about your target audience – their characteristics, preferences, behaviors. They help you identify customers’ needs and better understand their pain points. So, you will learn more about your current and potential clients. What can you do with those ins...
Demographic information refers to a population's statistical data, such as ages, genders, incomes, education levels, socio-economic levels, marital statuses, employment statuses, religions, and races and ethnicities. Such data can showcase characteristics of a population. ...
To cut through the noise, you must have a strong brand image. Discover how to build and grow the brand image that boosts your bottom line.
Brut.is a French digital-media firm producing news and videos for Gen Z and millennials. Their goal is to provide unfiltered information so people can form their own opinion. Brut. needed help scanningsocial conversationsaround topics of interest to their audience. ...
Like many movements, the Romantic Movement came as a rejection of the previous movement, in this case the Enlightenment of the 18th century. During... Learn more about this topic: Romanticism Literature | Definition, Characteristics & Examples ...
Characteristics of Generation Alpha Despite the relative youth of Generation Alpha, researchers have already begun to predict the characteristics that will define it. Below are some of the emerging features of this new generation: Technology Benefits and Drawbacks ...
As such, the sample is composed of Italian high-educated young adults born between 1981 and 2002. The choice to focus on high-educated, young adults stems from a series of considerations. First of all, the two generations considered here—Generation Y (Millennials) and Generation Z (Post-...