Product usage analytics can help you figure out: Which features are most popular. Overall product performance. How engaged users are. The type of users that use the product most heavily/often. Whether users find value in a product/service/plan. What friction points or issues users are running...
Free solutions (like Google Analytics, even GA4) aren't usually robust enough to cover the basic needs here. The good news is that there are many good tools to choose from. Before choosing the tools, though, companies must decide on one of two approaches to implementing product analytics. ...
" are incredibly valuable for understanding your users and give us clues as to how to make their experience better. In this post, I'll explain what product analytics are and why you should use them; how to gain a true understanding of your users so you can pay off "empathy debt"; and...
Customer interviews, surveys, and focus groups can add another layer to product intelligence, particularly in regards to how customers feel about a product and how satisfied they are. Today’s product intelligence tools can leverage text analytics to analyze customer reviews, social media comments, ...
You may find that a certain product isn’t selling well. Acknowledge this and dig deeper. Are there external factors impacting sales? Is there an issue with the product itself? Use your analytics to find answers and devise solutions.
Retail analytics deliver edge-to-cloud intelligence for personalized experiences and inventory management to make better decisions from your data.
What we love:The platform contains extensive, powerful analytics resources. Power BI provides hundreds of data visualization methods, built-in AI capabilities, well-structured Excel integration, and pre-built and custom data connectors. All features are backed and protected by an industry-leading secur...
New product development strategies have the potential to shake up industries that are stagnant or have room for improvement. The technology industry has become synonymous with disruptive innovation as new technology upends old business models—such as Uber and Lyft in the taxi industry, Airbnb and ...
Customer analytics focuses on understanding customer behavior and their preferences throughout the buying process, while product analytics allows product managers assess how users interact with a product and it's features. What are the benefits of using customer analytics in business? How does consumer...
Why do product teams need product research? To some degree, all product teams need to have a well-established product research process. Depending on the scope (is it a completely new product, or are you developing new features?) and stage of development (are you assessing your chances in ...