Renowned Prosecco producer Val D’Oca is celebrating the launch of its luxury collection, the Classic Cuvées, which are dedicated exclusively to the hotel and catering channel. The four-strong range comes packaged in the producer ’s sleek and contemporary black bottle, each with its own colour...
On this episode of Shopify Masters, you'll find out how two entrepreneurs built a luxury brand from scratch with multiple successful crowdfunding campaigns.
Many shoppers are reducing their spending as a result of the recession. Plus, for premium brands, selling used goods is a way to convert more price-sensitive shoppers. Once they’ve tried the item once, it becomes easier to convert them into full-price consumers. Cost savings and price co...
The introspective process of defining who you are as a brand is a crucial step inbrand developmentand marketing. Just as individuals have unique personalities, values, and identities,brands also have distinct characteristics and attributesthat define them. Here are some key elements to consider when ...
The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands. […] Read More The 9 types of branding (and how to use them) Just like there are many different types of brands, there are lots of different types of branding out the...
With the zero consumer abandoning the midpriced tier, companies should consider revamping their value and premium offerings, including their fresh assortment and private brands. To appeal to consumers who are concerned about inflation and are inclined to scrimp, retailers need a strong “essentials...
Rejection of high-quality non-luxury brandsLuxury buying motivesSocial recognitionSocial appealBrand ValueThe paper gains an insight into the various motives underlying the purchase behavior of Indian luxury consumers when making a choice between exorbitantly pricedSingh, Etinder...
Although China presents a wealth of opportunities for fashion and luxury retail businesses, there are also challenges that will likely be encountered when expanding in the market. One of the main challenges is the fierce competition from local brands, who have made market gains in the wake of th...
Doha’s Hamad International Airport is also one ofmy favorite airports in the world, and Qatar Airways’ premium lounges there are phenomenal, fromthe Al Safwa First Lounge, tothe Al Mourjan Garden Business Lounge. I am also a sucker for Qatar Airways’ marketing. Don’t ask me how much ...
Surveyshelp you understand who your customers are and what they think of your brand. They’re simple and painless to do, so customers with an opinion (both good and bad) can respond to targeted questions and use open text to say what’s on their mind. They use reliable metrics such as...