Google data shows Trump impact on what Americans are searching forJulie Verhage
Google uses data about what people search for, what results are relevant, and the quality of the content and sources to determine the results you see. And their engineers adjust and refine Google’s search algorithms to make searching on Google more useful, such as generating useful featured co...
Content marketing for lead generation: Long-form assets and webinars When you have a lead generation goal, look to high-value channels that incentivize people to provide their contact information. Webinars and long-form assets are the best performing channels for lead generation. Long-form assets...
Let’s say you sell skis and ski poles. If you targeted a term like “skiing,” your ad might get lots of impressions. But they could be impressions for people searching for things like “skiing holidays” and “ski resorts” or even “skiing tips.” These are not people likely to be...
Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their needs. Google determines relevance in search results by understanding the intent...
"Google's Autocomplete suggestions are simply based on what people are searching for and do not reflect any particular agenda," Fry said. In other words, these search results popped up because a lot of other people had searched using the same phrases before us, not because Google ...
Search engines are the main channel for discovering information and services in the modern day. HubSpot estimates that Google processes approximately 63,000 search queries every second, translating to 5.6 billion daily searches and around 2 trillion glob
A box expands from the search query box asking “Will Bing beat Google?” and talks about how in blind tests, people are actually preferring the Bing results over Googles. This box seems to only come up once per user – once you see it, it won’t come up again on subsequent searches...
What Is a Google Knowledge Panel? A Google knowledge panel is a type of rich result that appears on the right side of the SERPs when people search for an entity, such as a person, place, organization, or thing. It provides a summary of information about the entity based on Google’s ...
Now that you understand exactly what people are looking for in terms of high-quality content, here’s a step-by-step guide to help you produce material that aligns with Google’s guidelines, ranks well in SERPs, and provides genuine value. ...