The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to fin...
There are a number of free meta description preview tools like the one pictured above fromTo the Web,which emulate what your mobile and desktop SERP result might look like based on the meta description you provide. These can be useful to play around with, but it's important to know that ...
Keywords can be broad and far-reaching (these are usually called "head keywords" or “seed keywords”), or they can be a more specific combination of several terms — these are often called "long-tail keywords." The long tail of search,accordingto Moz's Marketing Scientist Pete Meyers is ...
That’s why usingSEO keywordsstrategically is so important. They help improve an algorithm’s ability to connect that page to related searches. While reading a page’s content, web spiders are also crawling a page’s HTMLcode. (All websites are composed of HTML code that structures each web...
Include target keywords without stuffing Match search intent (informational, navigational, or transactional) Avoid duplicate titles Provide an accurate preview (avoid clickbait) To scan your website for issues with your title tags, use the Site Audit tool. Go to the “Issues” tab and search...
3.1 – What are keywords? Keywords are words and phrases that describe what your content is about. Think of them as a bridge. On one side, you have all the pages that the search engines have indexed. On the other side, you have searchers looking for answers to their queries. ...
In addition to keywords, search engines also take click-through rate into account when ranking web content. Pages with higher click-through rates are seen as engaging and given algorithmic priority. Title tags are the most prominent copy displayed on search results pages, so it’s important for...
Search engine optimization (SEO) specialists use this application to analyze and improve their clients’ websites in terms of keywords, backlinks, and search engine rankings. As an added bonus, it can determine which pages are the most successful and which could use some work. ...
To make sure your website pages are indexed as soon as your site is finished and live, consider the following: Create quality content that is relevant and useful to your target audience. Include relevant keywords in your content, meta tags, and URLs. ...
There are two ways to upload your site-specific plugin to your website. You can either upload it via your WordPress admin panel or use FTP. 1. Install Site-Specific Plugin From WordPress Admin Area (Recommended) This method is easier and recommended for all users. ...