Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
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Use the free Moz SEO Competitive Analysis tool to find your competitors and understand gaps in your usage of keywords based on what your competitors are using. This knowledge could help you identify new terms to focus on in your title tags. Receive a page optimization score, including tips abo...
Competitor-based keyword research toolsassess what keywords your competitors are already ranking for and evaluate if you could do better. For example, you have to enter the website of a competitor like ‘healthline.com’ and see what keywords they are already ranking for: If possible, try and ...
Things will get easier as new technologies are rolled out and many of the platforms like your CMS, your CDN, or even your browser take on some of the optimization tasks. My prediction is that within a few years, most sites won’t even have to worry much because most of the optimizations...
Chances are that all is in there, and only the keywords you used were inaccurate. Contact the website – As a last resort, you may also contact the website directly and check with the administrators for more information. Alternatively, you may check the brand’s social media channels like ...
Include target keywords without stuffing Matchsearch intent(informational, navigational, or transactional) Avoid duplicate titles Provide an accurate preview (avoidclickbait) To scan your website for issues with your title tags, use theSite Audittool. Go to the “Issues” tab and search for “title...
Site navigation Important pages Pages where you mention branded keywords You can also use Ahrefs’ Site Audit tool and open theLink opportunities reportto find branded keywords that you can add internal links to. Language English
For example, you may want your boutique clothing store to rank for "clothes," but it's going to be tough to rank above websites like Amazon, H&M, and Nordstrom. On top of that strong competition, singular keywords can be infuriatingly vague. If someone is searching for "dog," you don...
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