Keyword research.Use a keyword research tool to see how many people are searching for your topics. This will give you an idea of the opportunity size of each one. Google Trends.Search your topics on Google Trends. Look for topics that are growing in interest. This means the opportunity size...
Avoid topics that may quickly become outdated or lose audience interest. Look forevergreen topicsor mostly problem-solving-related topics that will be always searched by people. Monetization Opportunities:This is the most important part as we all are creating blogs to make money online. Assess the...
“For example, if I have a list of hundreds of blog posts and I want to see which ones would be good candidates for a certain CTA, I’ll ask ChatGPT to pick out the most relevant blog posts based on the post titles.” Pro tip: If you use HubSpot (or are curious about it), ...
Because there are so many different ways to “win” and get traction in content marketing (and because “winning” and “traction” means so many different things for different people) we got input from a large number (68, like the headline says) of people with their take on ...
Furthermore, you can use social listening, which involves reading through discussions on social media posts. This can help you focus on specific topics under discussion that potential consumers are talking about. These discussions relate to a company’s business or industry and couldboost your social...
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Most importantly, both paid and organic search traffic include user intent. That is, someone is asking Google a question or searching for information – they are in an active mindset and as a result they are more likely to take action once they find this information. How do search engines ...
Then these topics or articles would be linked together to make it easy for readers and search engines to explore the main themes of the topic fully. This strategy is known as atopic cluster. A topic cluster is a group of thematically related pages or articles that are connected with internal...
Summary: Analytics data are only as valuable as the insights derived from them. Some figures can stand on their own while others need further research to be interpreted. To use analytics data confidently and accurately, teams must understand the difference. 2 minute video by Katie Sherwin Topics...
You can tag specific topics to attract attention from targeted audiences. Benefits of Microblogging Most companies are already microblogging without realizing it. A microblogging strategy is a critical part of building connections with modern audiences. Some of the benefits of a microblog include: ...