Salesforce tasks are essentially just a to-do list inside of Salesforce. Sales teams use them as reminders to follow up with leads, send over proposals, or do anything else related to closing deals. Automate Salesforce to keep your business on track Learn more The most helpful part about ...
A sales process is a streamlined approach to managing a sales team's activities, from lead generation to closing deals. Learn more about Sales processes in Salesforce through this blog.
Outbound leads, on the other hand, come from doing the legwork yourself. You can reach out to potential customers in a variety of ways. According to Salesforce’s State of Marketing report, there are three channels with the highest lead generation ROI: influencers, social content/advertising,...
Lead scoring: Automatically scoring inbound leads with a numerical value to indicate how interested they are in your product or service. By assigning points to the prospect’s actions you deem the most valuable, like visiting the pricing page or requesting a demo, you can create a score for ...
It helps to quickly identify and nurture the most promising leads so that marketers can focus their time and resources on the prospects that are most likely to close. Pardot Salesforce is a cloud-based platform, so anybody with an internet connection may access it from anywhere. Because of th...
Although the desktop clients for Salesforce aren’t a reality anymore, that doesn’t mean you can’t still reap some benefits. For instance, you can use the 90-day trial to experience a huge slice of this service. Some of the features are not available in the trial, but that shouldn’...
There are many many metrics to track to gauge the impact of sales enablement initiatives. Here are 13 of the most common. 1. Lead-to-opportunity conversion rate As the name suggests, this metric tracks the percentage of leads that are converted to opportunities. This metric is calculated bydi...
Have you always wanted to add Closed Loop Reporting to Eloqua or campaign status integration with Salesforce.com? Do you want Eloqua to take advantage of the new Salesforce.com task queue capability? Are there Leads and Contacts in Salesforce.com you don’t want to synch with Eloqua? These...
While not used as extensively as CRM, marketing automation platforms are another popular tool in the sales enablement tech stack. Pioneered by IBM and Unica in the early 90’s, top players include Eloqua, Hubspot, Marketo, and Pardot. G2 offers an extensive list of providers for any si...
Optimal use of supporting content in the sales process is often a key component in the enablement equation. Salespeople are more successful when they can provide prospects and leads with the right materials at the right time. As such, strengthening the relationship and collaboration between sales an...