Keywords help you understand what people are searching for. They give you direction on how to connect you with your audience. And, if implemented correctly, you can use keyword-optimized content to connect with your audience when they are ready to make a purchase. This is where the money is...
What are long-tail keywords? Long-tail keywords are keyphrases or keywords that have lower search volumes than other related keywords on a similar topic. Most often, they are more specific and less competitive than the short-tail keywords. For example, “Does meditation help you sleep?” is ...
Competitor-based keyword research toolsassess what keywords your competitors are already ranking for and evaluate if you could do better. For example, you have to enter the website of a competitor like ‘healthline.com’ and see what keywords they are already ranking for: If possible, try and ...
To find these terms, look at the keywords sending the most traffic to the top-ranking page. You can do this by plugging the top-ranking page for your target keyword into Ahrefs’Site Explorerand go to theOrganic Keywordsreport. For example, the top-ranking page for “best video doorbell”...
In contrast, long-tail keywords are much more specific in their nature, which makes it easier to match the topic up to user intent. They’re also — as the name implies — longer than just one or two words. As an example, something like green chili chicken tacos recipe or red running...
What are keywords? Example: question: Do you like hockey? response: Hockey is my favorite sport. keywords: hockey question: I love spinach. response: Spinach is is my favorite food. keywords: spinach A keyword will be used by the bot to select the best response. Keywords let some words ...
Second, they are easier to rank for. Keyword phrases generally have less competition in search engine results pages (SERPS) compared to broad keywords. So, websites with less authority might have a better chance of ranking high for keyword phrases relevant to their business. For example, the ...
Another tip we can give you is to focus on long-tail keywords. This is especially important for new websites that will find it impossible to rank for extremely competitive phrases. An example would be the “SEO” keyword – a very “general” term. Its difficulty is 100% in Semrush and...
Note all the keywords (or parts of keywords) that are irrelevant to your campaign. For example, if you own a premium shoe store, you might find irrelevant search terms like “cheap shoes,”“outlet shoes,” or “second hand shoes.” ...
So what is lexical similarity? In Moz Pro it is a measure of how similar a set of words are to each other. Selecting low lexical similarity will result in fewer groups with more keywords in each while grouping by high lexical similarity will give you more groups with fewer keywords.Once...