Meta description- Meta descriptions are displayed in the search results, are known to impact user behavior and in some cases can be rewritten by Google. Include a unique meta description for each page and don’t forget to include your target keywords. Page title (H1) -H1 tagsshow on your ...
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's
As search marketers, what we target arekeywords. For example, one of your target keywords might be “sunglasses.” When you bid on the keywordsunglasses, the search queries that trigger your ad might include variations like “women’s sunglasses,”“aviator sunglasses,” or “sunglasses for smal...
Unlike the other forms, the keywords in metadata aren’t ranking factors. But best practices are to include your targeted keyword in the title tag and description. Take a look at how metadata appears on the SERP with the title tags outlined in red and descriptions in blue below: What’s s...
Keywords that are between 10-15 words in length getmore clicks than single-word terms Boost SEO results with powerful keyword research Free Keyword Research Tool Rachel Handley Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide ra...
What are long-tail keywords? Long-tail keywords are keyphrases or keywords that have lower search volumes than other related keywords on a similar topic. Most often, they are more specific and less competitive than the short-tail keywords. For example, “Does meditation help you sleep?” is ...
To do this, you need toadd the keywordsto key areas of your content. For example, you should use relevant keywords in the: Post title URL orslug Meta description Image name and alt text Paragraph text. However, you should make sure you use the keywords in a way that sounds natural and...
For example, you may search for "Apple AND computers NOT fruit" if you only want results related to Apple products and not the kind of apples that grow on trees.2) Web Page Description Terms Keywords can also describe the content of a Web page using the keyword meta tag. This tag is ...
Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation. ...
Consider the example (apologies for using food keywords, but I’m pretty hungry right now) of a Low-Carb Strawberry Cheesecake Recipe. You might think that from an SEO standpoint, the keywords for this example are “strawberry,”“cheesecake,”“low-carb” and “recipe.” ...