Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
For example, “Does meditation help you sleep?” is a long-tail keyword and “meditation” is a short-tail one. What are the main keywords and secondary keywords? The primary keyword is the main keyword that the page targets. It has the highest traffic potential among the related keywords....
For example, a jeweler’s keywords might include “custom engagement rings.” Because it sells these products and wants to appear prominently when people search for them. Like these websites do: Why Are Keywords Important? Keywords are important because search engines use them to find relevant c...
Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
Some tips for using keywords in your PPC ads: Try to use the keyword in the headline and once more in the description lines, if you can do so while still communicating benefits and including a call to action. Bid onlong-tail keywords, which have less competition and are therefore more ta...
And so ensure your homepage, internal pages, and blog blogs have creative descriptions that include target keywords. How to Optimize Your Meta Description for SEO Maintain it to less than 160 characters Avoid generic descriptions Make separate summaries for each page Use sentence case Be precise, ...
page, without being visible in the visitor's browser. The three most common meta tags are the 'title', the 'description' and the 'keywords'. Although the keyword Meta Tag is today often ignored by search engines, it's nevertheless worthwhile to include your keywords in the keyword meta ...
For example, you may search for "Apple AND computers NOT fruit" if you only want results related to Apple products and not the kind of apples that grow on trees.2) Web Page Description Terms Keywords can also describe the content of a Web page using the keyword meta tag. This tag is ...
Google may generate different page snippets for different keywords in an effort to better meetsearch intent—i.e., what the user wants. For example, Google displays different content from this Cleveland Clinic page depending on the exact nature of the user’s query: ...
There are four types of SEO keywords: Navigational:The user is looking for a specific website, such as “Facebook.” Informational:The user needs more information and may search “how to bake a cake.” Commercial:The user is searching for specific information to make a purchase, like “gyms...