With the advent of banner advertising, house ads are also seen widely in online venues. Web sites which make use of advertising will often run house ads in rotation with other ads, to promote the sale of advertising space on the site. Since these banners run in rotation, a website can ...
Using a taxonomy will help users intuitively browse for assets in a digital asset management system, especially when they’re not exactly sure what they are looking for. Here’s a helpful post about building a taxonomy. While a basic form of both metadata and taxonomy can be done in-house,...
This is true whether they are investing in direct marketing such as Google Search Ads, or brand marketing like out of home ads or sponsored events. Ultimately, the goal is for the investment to turn into sales. Measuring the amount of sales growth that marketing investment has driven is ...
In a traditional house design, embers typically get sucked inside the home through roof vents during a fire. It's one of the reasons why homes in Los Angeles are burning from the inside out. In a home built using the passive design concept, there are very few places for embers to get ...
Unless you have an in-house tech team to take care of the implementation, the best alternative is to partner with a platform that specializes in AMP monetization (like AdPushup). Amp Ads: The AdPushup Edge AdPushup’s AMP Ads are designed to shoot up publisher revenue and enhance user ...
Is this what comes to mind when you hear the term “hacker”? You might be surprised to learn that there are many different types of hackers, so keep reading to learn all about hacking and how to protect yourself from being hacked with a top-rated security solution....
“Google Ads are still king for intent-driven campaigns—80% of shoppers begin with a search,” says Iñigo Rivero, co-founder and managing director at House of Marketers.“But Pinterest is great for aspirational purchases: 85% of pinners have made a purchase after seeing a product on the...
Contextual: Ensure ads are placed alongside thematically relevant content You can grab useful data from Semrush’s One2Target tool. Choose your location and enter up to five competitors’ domains. Then, click “Analyze.” In the “Demographics” tab, you’ll see age, gender, and geographical ...
Here are two examples of successful experiential marketing campaigns created in collaboration with Amazon Ads. Case study How Cheetos and Amazon Ads showed customers the future of home snacking: The Hands-Free House at SXSW At the 2022 South by Southwest (SXSW) festival in Austin, Texas, Cheetos...
An ad server serves ads to a website or app and reports performance metrics for those ads. Advertisers, agencies, ad networks and publishers can use ad servers to serve ads to a website. Ad servers house creative assets and optimise the process of selecting which ad to place and where, ...