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Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
Keywords are the words you add to your website that match up to the words a user types into the search bar. Sounds easy enough, right? The truth is that you might not know all the little nuances and tricks that make using keywords a good idea for an overall digital marketing strategy....
As search marketers, what we target arekeywords. For example, one of your target keywords might be “sunglasses.” When you bid on the keywordsunglasses, the search queries that trigger your ad might include variations like “women’s sunglasses,”“aviator sunglasses,” or “sunglasses for smal...
It doesn’t matter if the query is “best VPN in the world” or just “VPN” – both are considered keywords. However, they’re very different and will display different search results, as the first one is more specific. Now, in the SEO world, they have a very important role. These...
What are keywords for SEO? SEO keywords are words that people use on search engines. Use SEO keywords on your site to help people find you!
Here are some examples of power words you can use in your own titles, as suggested by ChatGPT: Prioritize your “opportunity” pages SEO titles have a huge impact on CTR and, in turn, rankings. Using Google Search Console or Ahrefs Organic Keywords report, find pages sitting in middling po...
3.1 – What are keywords? Keywords are words and phrases that describe what your content is about. Think of them as a bridge. On one side, you have all the pages that the search engines have indexed. On the other side, you have searchers looking for answers to their queries. ...
conduct adequate keyword research. Keywords are what users search for on search engines like Google or Bing. It allows them to find sources of relevant information, which through effective SEO could very well be your website. Well, this
That is why identifying and effectively targeting your primary keywords is the foundation of a good SEO strategy designed to drive more organic traffic to your site. Keywords are as much about your audience as your content. You might describe what you offer in a slightly different way than how...