Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
That is why identifying and effectively targeting your primary keywords is the foundation of a good SEO strategy designed to drive more organic traffic to your site. Keywords are as much about your audience as your content. You might describe what you offer in a slightly different way than how...
Long-tail keywords are keyphrases or keywords that have lower search volumes than other related keywords on a similar topic. Most often, they are more specific and less competitive than the short-tail keywords. For example, “Does meditation help you sleep?” is a long-tail keyword and “med...
Unlike seasonal keywords, evergreen ones are those that never really change in terms of search traffic patterns. They might be specific to your niche, such as a discussion about how to use a particular item or the best way to accomplish a task. A good rule of thumb is to always add som...
Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it...
Avoid stuffing the title tag with keywords It's good to have these ground rules from Google when choosing what to write in your title tags, but it's also vital to know that best practices surrounding this element have changed over time as SERPs evolved and search engine behavior changed.Ide...
Keywords that are between 10-15 words in length getmore clicks than single-word terms Share Boost SEO results with powerful keyword research Free Keyword Research Tool Rachel Handley Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as...
As search marketers, what we target arekeywords. For example, one of your target keywords might be “sunglasses.” When you bid on the keywordsunglasses, the search queries that trigger your ad might include variations like “women’s sunglasses,”“aviator sunglasses,” or “sunglasses for smal...
Keywords allow you to build an SEO strategy around specific target phrases in a way that’s meaningful and measurable. A user’s search query can indicate a lot about what (if anything) they know about your business. It can also tell you where they are in their journey to conversion. ...