Oftentimes, competitive keywords with higher difficulties are the ones in which everyone in an industry wants to rank. For example, broad keywords like "insurance," "marketing," or "technology" are all going to be highly competitive because they have a high volume of monthly searches. There is...
Keywords are ideas and topics that define what your content is about. In terms of SEO, also known as search engine optimization, they’re the words and phrases that searchers enter into search engines to discover content, also called “search queries.” If you boil everything on your page ...
As search marketers, what we target arekeywords. For example, one of your target keywords might be “sunglasses.” When you bid on the keywordsunglasses, the search queries that trigger your ad might include variations like “women’s sunglasses,”“aviator sunglasses,” or “sunglasses for smal...
Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it...
What are long-tail keywords? Long-tail keywords are keyphrases or keywords that have lower search volumes than other related keywords on a similar topic. Most often, they are more specific and less competitive than the short-tail keywords. For example, “Does meditation help you sleep?” is ...
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Keywords that are between 10-15 words in length getmore clicks than single-word terms Boost SEO results with powerful keyword research Free Keyword Research Tool Rachel Handley Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide ra...
Competitors (and indirect competitors) may bid on keywords that are similar to yours but not exactly relevant to your brand. So, their keyword lists can provide good inspiration for negative keywords. You can analyze a competitor’s PPC keywords with Semrush’s Advertising Research tool. ...
Search queries are a larger set than keywords, and by looking at search queries we can find new keywords to target in our search marketing campaigns. (Search query mining is also a good way to findnegative keywords). Any questions?
Keywords bridge the gap between the two. The way people search is calledsearch intent. It’s important to understand the reason people are searching, so let’s take a closer look. 3.2 – Search intent Search intent refers to the words and phrases that you type into a search box. For ins...