These various studies seem to agree that weekdays are generally ideal for sharing content on LinkedIn, and that marketers might benefit from finding pockets of the workday (such as lunch or the mid-afternoon) where professionals are taking a break to scroll. However, as Kirsti Lang emphasizes i...
headlines and taglines are a good and fast way to tell people what your website is about. And this matters, because people want to understand what your website is about, so they know if you have what they want. People don’t want to spend 30 minutes (or 5, for that matter) searchi...
You’ve seen how important it is to get headlines right, and headline formulas are facilitators in this respect. In content marketing, it’s important to find what works for your audience and utilize it to keep driving key performance indicators (KPIs) up. To put it simply, if you find a...
many PR pros have a background in journalism, English, or other liberal arts disciplines. No matter what your educational experience is, there are essentialLinkedIn skillsfor public relations pros to master to be successful in their careers and become trusted advisors. These are the things I teac...
Focus on headlines.People use the headline to make a snap judgement on whether or not they should continue. A better headline could easily increase conversion rates by 30%. It’s on the few “small” elements that have a major impact. ...
A subheading is a mini-headline or text that is found under the main headline to give further insight or support for the headline. Headlines are used to entertain, add shock, or hook readers to make them want to know more, but the subheading guides the reader to keep reading or scanning...
Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook, Twitter & more.
There are way too many people to thank for helping us get to where we are so I’m not even going to try. Some of you have been mentioned, some I’ve thanked privately, some I may forget and I’m sorry. So for now, I think I’ll just thank the listeners. If you’re a listen...
Alternatively, you could hire a developer to change the typography for you. 5. Your headlines are a promise (and your content better deliver on that promise!) Have you ever felt disappointed when you read a headline, click through and find content that doesn’t live up to expectations?
Of course, these keynotes are just the BBQ sauce on top of a Texas-sized #CommsWeek feast. The Future of Communications Conference also includes one-of-a-kind experiences such as Ragan’s interactive AI Prompt Slam, when attendees will practice prompt generation challenges with each other in ...