In the opening chapter ofDigital Shift Q4 2024, Perkin gave a run-down of some of the practical current applications of generative AI in marketing research and insight, and what specialist tools can be used to support these use cases.
Generative AI refers to artificial intelligence models designed to generate new content in the form of written text, audio, images, or videos. Applications and use cases are far and wide. Generative AI can be used to create a short story based on the style of a particular author, generate ...
Many generative AI models are ‘black box’ models, meaning it can be challenging or impossible to understand their decision-making processes; even the engineers or data scientists who create the underlying algorithm can understand or explain what exactly is happening inside it and how it arrives a...
generative AI should be used with caution in healthcare settings.NPR citesresearch by MIT student, Marzyeh Ghassemi, which found that AI systems can be biased, particularly when they have been trained by humans (as they will reflect existing human biases). “It has the...
What are use cases for generative AI? Generative AI can be applied in various use cases to generate virtually any kind of content. The technology is becoming more accessible to users of all kinds thanks to cutting-edgebreakthroughs like GPTthat can be tuned for different applications. Some of ...
Generative AI is a kind of artificial intelligence technology that relies on deep learning models trained on large data sets to create new content.
Today, generative AI most commonly creates content in response to natural language requests — it doesn’t require knowledge of or entering code — but theenterprise use casesare numerous and include innovations in drug and chip design and material science development. (Also see “What are some ...
Use Cases & Benefits of Generative AI in Schools Generative AI exploded on the scene in late 2022, and now, less than a year later, the potential application in education appears seemingly endless. Perhaps the most promising aspect is the potential to create personalized, interactive learning cont...
What are some Examples of generative AI? Let’s look at an example, traditional AI models have been defined around predicting an outcome. Traditional AI is deterministic; it has a set of rules that are defined and it will tell you the outcome of something based on those rules. Traditional ...
Consequently, government policymakers around the world, and even some technology industry executives, are advocating for rapid adoption of AI regulations. This article is an in-depth exploration of the promise and peril of generative AI: How it works; its most immediate applications, use cases, ...