small-business owners are having to pay fees to online social network firm Facebook Inc. in order to promote their online postings to be visible to most of their online followers through the Promoted Posts system.Wall Street Journal - Eastern Edition...
Over the course of its existence, Facebook has been the subject of many controversies. Several scandals were severe enough that Facebook founder Mark Zuckerberg testified before the U.S. Congress about the company's practices. Here are some controversies of note. Winklevoss twins The origins of ...
First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on Facebook (FB) and focus on building up our followings across all existing social media platforms and to evaluate those that we fee...
Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those of your existing followers. These are easy to create and implement, making them an extremely powerful marketing tool for efficiently finding high-converting users. Why are loo...
This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms. Grow your business with Facebook ads Facebook ads are designed to be easy to use for those with little digital marketing experience, making it an...
If you haven't noticed, when you look at a Facebook Business page, you see statistics for the number of "Likes" and the number of "Followers". The numbers are typically fairly consistent, but not exactly the same. So, if Facebook Likes and Facebook Follows are being differentiated, ...
This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms. Grow your business with Facebook ads Facebook ads are designed to be easy to use for those with little digital marketing experience, making it an...
Note that many posts that earn viral reach via “Likes” and shares are often videos. Source: Facebook 5. Get in front of fresh followers with Facebook ads Depending on your business or industry, paying for reach via ads is a matter of “when” and not “if.” The fall of organic ...
Today, however, using a profile instead of a Page is fraught with possible issues---and that's before you consider the extra features that a Facebook Page offers. For example, what happens if you accidentally share a personal photo with your business followers? Or if you forget to change ...
group of new people who will likely be interested in your business because they're similar to people who have converted for you before. With a lookalike audience, you can target people who are similar to your email list, website visitors, customers, video viewers, Facebook followers, and ...