Consumer packaged goods, or CPGs, are goods used daily by average consumers. They are used quickly and therefore must be repurchased quickly. Examples are food, beverages, personal care items, and cleaning supplies. They are different from durable goods, such as computers or washing machines, wh...
This practice is known aslong-tail keyworddiscovery. Long-tail keywords are often composed of a larger market (i.e., “cruelty-free makeup”) followed by the word “for,” then a smaller, niche market (i.e., “sensitive skin.”) They help describe the relationship between a niche and ...
Both taxes are relatively popular because they hit only a minority of the population. Luxury taxes are often imposed during times of war to increase government revenues, or to fund another large expense without raising taxes on the general population. Their opponents cite the danger of job losses...
Of course, you can’t piggyback on emerging stories if you don’t know they are happening, so you always need to stay informed. Actively monitoring relevant news websites is part of this, but there are other ways to keep your finger on the pulse. You can use Google Trends or a Google...
For example, one of our clients wanted to promote their brand of alcoholic beverages. It wasn’t enough for the brand to just talk about how great their product was; they had to find a way to provide value to and entertain their target audience, encouraging engagement—and all...
When smoked foods are cooked at high temperatures, the nitrates are converted to the much more dangerous nitrites. [Note: By pickled foods we don’t mean the fermented foods you make at home.] Soda and Carbonated Beverages: Sodas have been at the center of the health debate for two ...
alone. Some may be tiny—an app that collects registrations for a department’s annual holiday party, making note of which employees are bringing homemade desserts and which are bringing beverages. Some may be huge, presenting real-time locations and operational status for a fleet of tractor ...
when brands who introduce beverages take six months just to optimize the flavoring. I picked it because I like peach. It was very simple. I thought, “I don’t care about this, as long as it’s not too bitter, and as long as I like it, I think most people will like it, etc.”...
Beverages Pharmacy Practical Weather Targeting Ideas To make it even easier for you, here are a few ideas you can use on an eCommerce website from some of the above mentioned categories. Inthe fashion/clothing industry, you can display a “complete look for the weather outside.” ...
Thanksgiving cards is a great way to do just that. In fact, if you’re feeling extra gloomy, studies have shownpracticing gratitude is one way to boost your mood. So, if you’re ready to write your happy Thanksgiving message, we’re ready to give you some pointers and examples. ...