作者: BW Group 摘要: THANK YOU,Louise Lee,for "Love those boomers"(Cover Story,Oct.24).It's about time marketers recognized just how valuable we are.I'm not wealthy,but I would spend a lot more if more products were geared to my age group.Walk through any mall,and 99% of the ...
Coming of age: like boomers, Millennials offer a return to value-oriented buying. (What makes customers tick: generational profiles).Naditz, Alan
How do they compare to the rest of America, or their state, or their age group? Relatability is key in finance-related content. Sports A little healthy competition never hurt anyone, and that’s why Tyler Burchett, Promotions Strategy, thinks you should always utilize fan bases when ...
they’re not necessarily using social media more than their older counterparts.More than 75 percent of respondentsin all age groups say they use and check social media sites at least ten minutes a day. Baby boomers in eight of the 26 countries surveyed report spending as much time on social...
The bottom line: You may enjoy home improvement projects and feel like you always will, no matter your age. But if that’s not you, and never was, it may be even more important to buy a home that won’t need a lot of TLC after you move in. Your Own Comfort Level Y...
People of any age can embrace challenges and know that change and adaptability will serve them in the future. They can also see aging as a gift, honing in on the positive traits that come with getting older, such as wisdom, self-awareness, and a broader perspective. ...
"Baby boomers have been the most likely to remodel their homes for years, but the increasing age of current dwellings has led to more of the younger generation undertaking these projects. Millennials, for example, are now remodeling their homes more often than in the past few years."-Todd Sa...
While overgeneralizing a select group is rarely accurate, in order to understand millennial spending habits and risks, we have to examine the actual age range and economic climate surrounding the individuals called “millennials.” If you just want the basics, themillennial age range is roughly 29...
The top component of the American Dream for boomers—not surprisingly, given that many are of retirement age—is retiring comfortably (73%). For Gen Xers,retirement tied for the top componentwith owning a home (both 59%). And millennials ranked it No.3 (49%).10Children, marriage, and ow...
retirement program in the U.S. About a third of working-age Americans have a 401(k), compared with one in nine who have a defined benefit pension plan.8Meanwhile, U.S. Census data suggests that as many as four in 10baby boomersand half ofmillennialshave no retirement account at all.8...