In the United States, Generation Alpha is projected to be incredibly diverse. According to the Annie E. Casey Foundation, an organization that advocates for the well-being of children, Generation Alpha is the first generation in which the white population represents a minority share of the overall...
Award-winning social researcher and best-selling author, Mark McCrindle, kicked-off the campaign to call the generation after Gen Z, Generation Alpha. And, he claims 2.5 million Alphas are born around the globe every week. These Alpha kids grow up with iPads and smartphones in hand and kn...
Generation Z is the name given to the generation of people born between 1997 and 2012. It's commonly referred to as "Gen Z," for short. This generation comes after Millennials and before Generation Alpha. The oldest members of Gen Z are reaching their late-20s, with many now out of ...
Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
Alpha generation is the creation of a portfolio that gives a different return from what would be expected, given the level of risk...
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Generation Alpha is the demographic cohort following Generation Z. Born between 2010 and 2025, Gen Alpha is the first truly digital native generation. This generation is known for growing up with technology such as smartphones, tablets, and laptops, as well as having access to a more globalized...
Key Question: Who are Gen Alphas, and how can banks start building relationships with this next generation of customers? Key Stat: Digital video will be the prime arena for banks to forge relationships with Gen Alpha: Over half (51%) of US children recall seeing an ad recently on YouTube...
A generation is ultimately defined well after the fact, once society has seen a significant shift in the adult behavior patterns of those born within the period, e.g., how they work, how they learn, how they spend, what they value. This all truly cannot be defined for a group until th...
This might strike you as unusual, but Sawyer is not an outlier. Generation Alpha has a burning desire to learn more about money in the classroom, perhaps informed by a greater awareness of the financial challenges lurking further ahead in the future. ...