The chapter opens by asking whateven is‘Big Data’, and is ‘it’actuallynew when large datasets have been valuable in understanding population-level health, wealth and well-being for 6000 years. It reviews the failed promises of Big Data to predict and prevent pandemics, including COVID-19,...
In this latter case, then, Google searches were more indicative of personality than health or even subjective well-being, although, perhaps well-being data all the same. Bigger datasets make correlation more powerful than causation, explain Mayer-Schönberger and Cukier, devoting a whole chapter ...