3) EfficienciesHow can you make your dollars punch the hardest? Consider optimizations, testing channels, targeting, the offer, and then the creative. People get really dialed into creative without a well-define
One of the efficiencies that I have is an expert in a certain hospital system, like the Kaiser system. Or an employee at Amgen or Gilead or some of the areas that I have several people at, my efficiencies are during their working life, not in retirement. There's less o...