Website copywriting are the words on a home page, services page, product page, landing page, and sales page. Not to be confused withcontent writing, websitecopywritingis about action. The words on your website are tasked with converting visitors by getting them to take the desired action. ...
First up, choose a website builder that fits your needs and budget. Consider the following: Cost: Your budget will be, by far, the most important factor when choosing a website builder. Most require a paid subscription to include premium features such as domain names and increased storage. ...
Owning a personal website can help build your web presence. Let’s take a look at four signs that you need to build your own website. You Want to Post Personal Writing, Photographs, Videos Creating a personal website is the perfect way to share your writing, photos, or videos with the...
Think of it like a mattress. You could sell a mattress by saying that the right one will give you a better night’s sleep and make your workday more productive (increases gains). You could also sell one by saying that the right one will get rid of your chronic back pain (decreases t...
The Better Approach: Evolutionary Site Redesign ESR Gives Continuous Results Improvement How ESR Eliminates Epic Website Redesigns The Top 5 Reasons to Use ESR How to Redesign an Existing Website Strategy First, Planning Second Document Everything That’s Current Time and Money: Your Two...
Unique value proposition (UVP):What makes your site different or better than others? Highlight what sets you apart to attract and retain users. Setting yourself apart will start with the idea you choose to make sure it does. Technical feasibility:Do you have the resources and skills to buil...
For example, the Theme Customizer/editor makes it easy to tweak your store. And even though it’s focused on ecommerce, you can still add other functionality, like a blog. The blog even has a generative AI tool that will give you text based on a topic: Pros and cons ➕/ ➖ 👍...
Good writing is all about being specific. Let me illustrate this with an example of whatnotto do. My bank, TD Canada Trust, has a slogan:“Banking can be this comfortable,”often paired with an image of a chair that doesn’t even look that comfortable. ...
8. Use Clear Language That’s Easy to Understand Keep your website content simple. So readers don’t get frustrated or confused. If you use simple language, your readers will better understand what you’re saying. And that goes for content about your products and their benefits. ...
See what I mean? The wordkeywordsalmost makes me sick after writing that keywordy sentence. But of course, these little phrases are important. They’re a core component of web content optimization. AndClearscopehelps you rein in the urge to keyword-stuff while helping you create copy that pe...