Not because the movie was bad; in fact, I’m writing this on the occasion of rewatching the film on a 4k disc that I probably paid a little too much for because I wanted the steelbook case. But going to the movie theater in 2024 felt a little like visiting a loved one in hospice...
I bet you’ve still got some benefits you could spell out. Remember, features are what your product or service does. Benefits are what your prospect gets out of it. Put your photo on your sales page. Human beings are hard-wired to connect to faces. If prospects can see you, it’s e...