But before we get into the don’ts of using apostrophes, let’s be sure you know thecorrectways apostrophes are used. There are three main reasons to use an apostrophe according to one of my favorite style guides,The Chicago Manual of Style: To indicate the possessive case(Mysister’sname ...
Storytelling is a great strategy to engage your audience and develop an emotional connection. Stories are a visual approach to your messaging making your brand more exciting and memorable. It should spell out your company’s mission and what differentiates you from the competition. To effectively te...