To remaincompliant when collecting transactional data, CX teams should only collect information that doesn't contain personal details about the customer. Instead, brands should focus on the transactions themselves, which provide sufficient information for business decision-making without risking data...
It’s important that companies know who they’re sharing their customers’ personal information with—and how those vendors will use it and protect it. Any downstream incidents are shared responsibilities in the eyes of the public and regulators. Carefully review what data is being shared, why an...
An example: The search-and-discovery service app Foursquare sells its data to retailers so they can optimize their outdoor advertising and online marketing to match the routes people use to navigate the city. Media companies collect digital data on people’s interests - e.g. sports, food, cl...
Many US companies are becoming increasingly entrenched in China, including major US-listed firms such as Tesla, Starbucks, Apple and Boeing, therefore restricting personnel exchanges between China and the US would also have an impact on the US stock market, according to analysts. The US government...
"Companies need to create a culture that encourages self-identification and does so by clearly communicating how the data will be used," explained Luken. "Some companies collect the data but do not use it to create better working environments for their employees. In some companies, there is an...
Here are five ways your business can unleash the power of little data: 1. Zoom in on what’s relevant to you It may be called “big data” but it doesn’t mean you have to go big to utilize it. For example, a website using Google Analytics has the ability to collect information ...
“Hotel companies are going to start paying a lot more attention to Airbnb now that their numbers are as big as they are,” said Jamie Lane, a senior economist for the hotel research arm of real estate firm CBRE. The industry came out firing recently with a study contending that a growi...
The more data your company can collect and reliably use, the more specific your marketing teams can be in their marketing messaging.If you can’t trust your data, you might not be able to perform deep segmentation. For instance, attempting to target “CEOs of roofing companies in Calgary, ...
Data Fabric in Manufacturing In the world of manufacturing, data is king. And with the rise of Industry 4.0, there’s no better time for companies to invest in cutting-edge technology that can help them gain valuable insights from their data. Enter Data Fabric ...
Data storage and information management are essential to success for companies both big and small. In many cases, business data is stored in-house in an IT infrastructure. However, as businesses mature and evolve in the Internet Age, more and more companies are moving to leverage cloud software...