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Wayfair still putsa tremendous amount of effort and money into building its brands, which now include Wayfair.com, AllModern, Birch Lane, Joss & Main, and Perigold. But it’s not a typical approach to marketing. Executives repeatedly tout the company’s “build your own” culture, and mark...
Today is the last day of Wayfair's biggest sale of the year. Get massive discounts on bedding, rugs, home decor, patio furniture and much more.
Wayfair has everything. In the last year, I’ve bought two desks, four area rugs, dining room chairs, a new upholstered platform bed, curtains, and a 12” pillow-top memory foam mattress (at a fraction of the cost charged by the new trendy online mattress companies). Then after making...