waning- a gradual decrease in magnitude or extent; "the waning of his enthusiasm was obvious"; "the waxing and waning of the moon" Adj.1.waxing- (of the moon) pertaining to the period during which the visible surface of the moon increases; "the waxing moon passes from new to full" ...
Thomas B. McMorrow
The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, ...