2015b. "Investigation of the Relationship Between Visual Website Complexity and Users' Mental Workload: A NeuroIS Perspective," in Information Systems and Neuro Science: Gmunden Retreat on NeuroIS 2015, vol 10 of LNISO, vol. 10 of LNISO, in press....
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The visual complexity of interface plays a crucial role in user experience. Previous studies have extensively investigated website complexity, while the visual complexity of mobile applications gets seldom attention. This study explored the effect of interface complexity of mobile news apps on user searc...
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Consequently, the objective of this research is to verify if eco-label's visual complexity influences consumers' evaluations of the labelled products. Specifically, building upon the theoretical distinction between design (i.e., design elaborateness of a visual stimulus) and feature complexity (i.e...
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This article presents subjective norms for 1031 emojis in six dimensions: visual complexity, familiarity, frequency of use, clarity, emotional valence, and
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