Reports on advertising agency Saatchi & Saatchi Co.'s creation of two television commercials for credit card company Visa International Inc. Description of each advertisement; Countries in which the commercials have been shown; Individuals involved in developing the commercials.Palmer...
market share by using the concept of "ambush advertising" in their commercials. Visa, as one of the major sponsors of the 1992 Olympics, used its television ads to remind viewers that the Visa card was more widely accepted than American Express. American Express, for their part, featured an...
Sam Shrauger, senior vice president of Digital Solutions, was quick to mention that the projections are not commercials, though a large Visa sign is located right above them, and just next to the official Superbowl 50 logo. Shrauger also said the installation is a tribute to Visa’s longstan...
The article reports that credit card company Visa announced that it had launched a "reputation campaign" in Washington D.C. to showcase the benefits of credit cards over checks and cash. Print and digital advertising has begun and television and radio commercials will launch on the day and in...