This article reports that Virgin Atlantic Airways Ltd., is supporting its TV advertising for the launch of its Upper Class Suite with a tactical press campaign based around property sections. Manning Gottlieb OMD, Virgin Atlantic's media agency, has developed the idea of taking ads among ...
摘要: Focuses on the advertising campaign of Virgin Atlantic Airways PLC aimed at promoting the firm's Upper Class service. Appointment of Rainey Kelly Campbell Roalfe/Y&R; Campaign theme; Target markets; Details of the service.年份: 2000 ...
Richard Branson, our enthusiastic chairman, did anything to get attention for his businesses, including hot air ballooning, abseiling down Manhattan high rises or kissing Spice Girls. The more he got in the news for his adventures, the more Virgin Atlantic became renowned as the airline you flew...
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View and download campaign video Sandscapes available on Virgin Atlantic Spotify Virgin Atlantic has today launched Sandscapes, a series of audio stories voiced by broadcaster Jo Whiley that help transport holiday obsessed Brits to warmer climes. Each episode in the three-...
Innovation Must Be Focus for Advertising Agencies Facing Deep Recession; Show Me the Money: Virgin Atlantic Unveiled a Traditional [Pounds Sterling]6 Million Campaign This Week to Promote Credit-Crunch Fares (above) While the New York Times Ran an Advertis ...
Alice> Obviously, we want to get thousands more people choosing Virgin Atlantic, experiencing what we stand for and inspiring them to ‘See the world differently’ with us. An additional objective that has taken on renewed importance as part of making the campaign is signalling to the ...
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Reports on the advertising campaign by British carrier Virgin Atlantic Airways to launch its route from the O'Hare International Airport in Chicago, Illinois to Heathrow Airport in London, England. Campaign bud...
The article reports on the launch by Virgin Atlantic of an advertising campaign in Great Britain in the face of adversity. The campaign is intended to raise consumer confidence in the brand despite the depressing economic outlook. It features iconic brands such as Wimpy and Our Price and is ...