By turning what was once considered waste into a valuable product, the industry aligns itself with sustainability goals while providing a greener, more ethical alternative to traditional squalene sources. This shift supports both ecological conservation and economic resilience within the olive oil industry...
Such a broad range of businesses requires a holistic marketing strategy which not only demand Virgin marketers to engage in a host of carefully planned, interconnected marketing practices aimed at substantially satisfying a broader set of constituents and objectives, but also to consider a wider range...