Beginning in 2023 and continuing into 2024, the gaming industry also had mass layoffs across the world, with major studios slashing thousands of jobs. Microsoft cut 1,900 jobs in its gaming divisionin January, just three months after closing its acquisition of Activision Blizzard. A month later...
On top of the opportunities that emerging media might offer marketers in the video game industry, gaming audiences also mirror target audiences of many consumer-facing brands. This means video gaming platforms could be a great place for brands to connect with their target audiences. Gamers are...
British Secretary of State for media, Oliver Dowden, celebrates the growth of the UK gaming industry. The rise of Roblox The U.S. gaming platform Roblox has been one of the great corporate success stories of the pandemic. The Californian company boasts around 200 mi...
The video gaming industry appears almost unstoppable, but there are factors that could clamp the breaks on growth. Piracy, for example, is a chronic issue for video gaming companies. Piracy could likely cause severe financial damage to game developers, leading to decreased game variety and quality...
The first-ever conference about the future of the adult-oriented video games industry kicks off in San Francisco June 9, 2006 Why E3's shifting to a smaller playing field Like other tech confabs, the gaming industry's biggest conference seeks intimacy in 2007. ...
Indonesia, Malaysia, Thailand, Vietnam, Singapore, and the Philippines are the six biggest countries for gaming in Southeast Asia — a region which is forecasted at 8.5% compound annual growth between 2022 and 2027. Our team has also noticed that more and more big players in the industry are...
The gaming industry, which is currently around $200 billion, is expected to see robust growth in the years ahead. Accenture’s 2021estimateof the direct and indirect value of the gaming industry stood at $300 billion. The marketforecastby newzoo suggests that the global games market will reach...
While it's true that gaming is a young industry, it has developed quickly from the Commodore 64 computers of the early 1980s. Nintendo brought out its own gaming console and then the iconic Game Boy, introducing the notion of mobile gaming. Sony entered the market with PlayStation in the ...
Console makers, particularly Microsoft, might have chosen to cut prices too soon, hurting the industry's prospects for revenue growth. "Despite a decline in dollar sales, hardware unit sales for eighth generation consoles increased by 3 percent over November 2013," NPD analyst Liam Callahan said...
Microsoft (MSFT) has already been in the gaming industry through its popular Xbox console. In 2019, the company introduced Project xCloud, a video game streaming service that allows users to stream Microsoft's Xbox games to PCs or other devices. The service became fully functional in September...