Various meanings include sterile and depleted, but the most common usage conveys decadent, fey or affected. An effete snob is someone who shuns anything remotely commonplace; an effete person indulges in rare or obscure pleasures. efficacious Efficient; effective. It might take a little longer to...
However, much of this language is not widely understood and, depending on the source, holds various meanings and interpretations. To address the issue of lexis standardization within both the industry and academia, the Mobile Marketing As- sociation (MMA), has created the Mobile Marketing Glossary...