According to a global study by Nielsen, almost three out of four millennials said they are willing to pay extra for sustainable offerings.PEDRO GONCALVESFood & Beverage Packaging
The luxury market is undergoing a radical transformation as it adapts to the growing spending power of Gen Z. Along with Millennials, these consumers accounted “for the entire growth of the luxury market in 2022,” according toBain & Company, and arepredict...
About two-thirds (65%) of millennials say they have boycotted a brand that took the opposing stance on an issue, and 62% favor products that show off their political and social beliefs. [FREE REPORT:What PR pros need in 2023] That’s in contrast with older consumers, who are far less...
57% percent of Boomers, however, still chose free shipping. 58% of Millennials also choose free shipping over other considerations. 56% of Gen Xers and 55% of Gen Z consumers make the same choice. Gen Z and Millennials also felt a stronger pull (40% and 36%, respectively) toward fast ...
For example, visiting his March exhibition, Infinite and Inconceivable Lust, at the Opposite House in Beijing, the author spotted Deng's depiction of a "drowning woman." A mirror image of how many millennials and Gen Zs in China's urban society today are increasingly burying themselves in loan...
62% of Gen Zers trust financial advisors to give financial advice – more than any other generation 50% of Gen Z investors get financial advice from family; 40% get it from advisors; and 36% look for advice on YouTube. Millennials turn to family...
This trend looks set to continue, too with 42% of all consumers and 53% of millennials and Gen Z saying they’ll spend more on secondhand in the next five years. Allbirds is one brand with an existing focus on sustainability, with its aim to halve its carbon emissions by the end of ...
China's luxury market has seen a fall in 2022 for the first time in years, but the first quarter of 2023 is showing a rebound.
by 2030 47 percent of over-50s will be in employment. To put this into context, in 2032 the first of the millennials — aka Generation Y — will enter their 50s. Meanwhile, the employment rate of over-60s has almost doubled in the last two decades and is set to continue in...
This difference is primarily an effect of millennials having more trips with lower travel cost. Millennials also reveal a higher willingness to pay for using a laptop than non-millennials, who would pay less but also a positive amount, meaning they too get some utility out of laptop use (Ma...