A unique value proposition (also called a UVP or value prop) is a clear statement that communicates the value of your product or service. It describes the benefits of your offer, how it solves customers’ problems, and why it’s different from other options. Your UVP meaning is your answer...
Many believe they know what they’re talking about, yet you’ll be surprised to discover that what they call value proposition is either a value proposition statement or a distorted version of what it is. The problem with this kind of distortion are multiple: Lack of alignments. Lack of cla...
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Designis an essential companion to the "Business Model Canvas" from Business Model...
This section of the value proposition model is responsible for the ability of your product to solve the defined pains. It is not necessary to describe how the pain is relieved in details. A simple statement of the fact that eliminates the current frustration with the job to be done will be...
We spoke to some of the most successful tech founders, product managers, engineers and UI/UX pros and asked them their strategies to reduce friction and help users experience the value proposition faster. Here’s are 14 of their best tips/strategies for minimizing the time-to-value (TtV): ...
Why use the Value Proposition Canvas? Precisely define your customer profiles Identify your customer's major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done. ...