Example:“We help (busy professionals) do (learn a new language in a fun and convenient way) by doing (providing bite-sized lessons and gamified learning through our mobile app)” (This could be a value proposition for Duolingo). Template 2: The Geoff Moore Method This template is more sp...
3. Connect Benefits to Customers’ Needs with a Value Proposition Template You identified your customers’ main problems. And found what makes your brand special. Now, put them together. Using our commuter backpack example. Perhaps you discovered that your audience is primarily young urban professi...
For example, a well-written value proposition for an e-commerce app can inform the marketing team and any freelancers how best to frame messaging when creating a social media video. Any ideas that may venture away from the main message can be directed back to the point by keeping the value...
Use Blank's intuitive template to come up with your own value proposition. Remember that the first thing that comes to mind may be the best. Your gut instinct could be spot on here, and that’s what makes this simple solution so valuable. Here’s my value proposition for my copywriting...
Value Proposition Writing Templates Value Proposition Canvas Template Brand Hierarchy Template And More! Get Your Free TemplatesLearn moreDownload our free value proposition templates. We'll cover: What is a value proposition? What is a value proposition?
Value proposition = [adjective] [product or service] for [aspiration]This version of the formula is adaptable enough that any business can use it.For example, here’s the value proposition from canned food brand Heyday Canning Co.:“Create flavor-packed meals presto pronto with our line of ...
2. Venture Hacks’ high-concept proposition template: Created by venture capitalists, this framework relies on piggybacking on top of an existing renowned company that has disrupted its industry. It goes: [Proven industry example] for/of [new domain]....
Example #1: Warby Parker What is Warby Parker’s value proposition? Warby Parker provides savings of time and money by delivering low-cost frames directly to its customers’ doors. The opportunity to sample numerous products in a market that’s dominated by expensive, high-end retailers that don...
Steve Blank’s Value Proposition Template Entrepreneur and author Steve Blank was instrumental in the the Lean startup movement. He developed a value prop that focuses on customer development for small businesses. His template format is: We help X do Y doing Z. Example: We help visually impaire...
Former Google employee Steve Blank created this template in the belief that companies should be able to describe their benefits in a single sentence: “We help (X) do (Y) by doing (Z).” Geoff Moore Method Marketing consultant Geoff Moore developed this value proposition method, which has be...