A value proposition is the statement of the benefits a customer will receive. But is there more to it? Yes! It’s a persuasive tool, its unique value offers, and it is ultimately the driving force for conversions. The following are guidelines for how to create one: ...
El Value Proposition Canvas te da una base sólida de investigación exhaustiva de los clientes y te brinda una idea clara de lo que quieren. Por lo tanto, si lo haces bien, aplicar este método te asegurará mantenerte en tendencia con respecto al mercado y siempre vas a ofrecer ...
Value proposition design, then, is the methodology used to create your value proposition. Plenty of respected business thinkers have covered value proposition design—namely, Alexander Osterwalder, who penneda book of the same name. In the Value Proposition Canvas, Osterwalder outlines how to develop ...