Why use the Value Proposition Canvas? Precisely define your customer profiles Identify your customer's major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done. ...
A great value prop delivers what customers value most by focusing on these factors. For example,Slack’svalue prop plays on its reputation as a leader in business messaging platforms: “Slack is the platform that companies trust and people love to use.” Its rival,Chanty, focuses on bang for...
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Designis an essential companion to the "Business Model Canvas" from Business Model...
The goal of the Value Proposition Canvas is about designing the value proposition that can make you reach the so-called product-market fit. Have you reached it yet? If not, it’s time to design your value proposition with the value proposition canvas. Alternatives to the value proposition can...