Why use the Value Proposition Canvas? Precisely define your customer profiles Identify your customer's major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done. ...
A great value prop delivers what customers value most by focusing on these factors. For example,Slack’svalue prop plays on its reputation as a leader in business messaging platforms: “Slack is the platform that companies trust and people love to use.” Its rival,Chanty, focuses on bang for...
3.1 Business Model Canvas The Business Model Canvas is a methodology on the rise that helps companies visualize and position their business models for growth and innovation. Strategyzer defines it as "a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, ...