the new technology made it possible to take a photo and develop it in under a minute. Since then, Polaroid has produced a variety of models, from the best-selling Polaroid OneStep Land camera in 1977
The company lowered the price of the OneStep Flash camera to less than $30 from a $35 to $40 range, and touted the new price tag with three 15-seconds spots from BBDO Worldwide on network and cable television. Polaroid spent $4.2 million on advertising to support the OneStep promotion....