Smith, Doug
Mazda MX-5 Miata (2016-2022) With its nimble handling, balanced chassis, and a 2.0-liter engine that’s all about rev-happy thrills, the Miata isn’t about raw power—it’s about the pure joy of driving. Its sleek, compact design and manual transmission option make it a favorite among...
and most importantly, Mazda’s value creation story. This is one of the highlights of our integrated report as we has never disclosed it in the past in the form of a one page summary.
Mazda MX-5 Miata Contributing factors: 6.2% below expected ownership costs Lowest Operating Costs in its Class Lowest Cost of Ownership in its Class Outperformed 8 Competitor Models LUXURY CAR Luxury Compact Audi A3 Contributing factors: 9.4% below expected ownership costs Lowest Operating...
Mazda Miata NB to NC Toyota 86 Subaru WRX STI Honda Civic SiR Nissan Silvia (S13 to S15) Nissan Skyline So what is this drift tax, you asked? Well, drift tax refers to the price mark-up given to a certain number and certain kinds of cars: cars that can drift. There’s the famou...
TheSaturnSky is likely one of the most forgotten sports cars on the used market. It was likely due to the fact that the Sky was only made from 2007 to 2009, which is a short lifespan for any model. However, if you like cars like the Mazda Miata and Honda S2000, the Saturn Sky is...
Alpha Computer and Mazda Miata illustrate the pitfalls of failing to understand the "static" value positioning of a product or service. But getting a product to the right position on a static value map is only part of managing value effectively. Unfortunately, neither competitors' positions on a...
MAZDA 616, 618, 626, 808, 929, 1200, COSMO, GLC, MIATA, MILLEIA, MX-6, R100, RX-2, RX-3, RX-4, RX-7 MERCEDES-BENZ 170,180, 190, 200, 219, 220,250, 280, 300, 380, 400, 500, 560, 600 C, CE, D, E, S, SE, SEC, SL, SLC, TD ...
Kia's new GT model has the right looks, the right specs, and an attractive price, but other front-drive compact sedans deliver more driver engagement.
PRICINGSetting value, not price© THE CURTIS PUBLISHING COMPANY98THE McKINSEY QUARTERLY 1997 NUMBER 1 The first task is to map benefits versus price – as the customer sees themBear in mind that equal value doesn’t mean equal market shareThe key decision: do you stay on the line of value...