India's influencer marketing industry is on an upward trajectory and is expected to grow to over 107 billion Indian rupees by 2027.
Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often not perceived by consumers as advertising and guarantees a wide reach to very engaged audiences. Many businesses harness social media influencers to promote their brands to target audiences. However, ...
The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media. It proposes an integrated model – social media influencer value model – to account for the roles of advertising value and source credibility. In order to test...
The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media. It proposes an integrated model – social media influencer value model – to account for the roles of advertising value and source credibility. In order to test...
The global influencer marketing market is forecast to generate 15.2 billion U.S. dollars in 2022. The popularity of influencer marketing worldwide is growing at such a high speed that the global market size is expected to reach 22.2 billion U.S. dollars by 2025, more than double the amount...
You can use this approach to evaluate the value of different earned media campaigns in light of a specific objective. For example, you might set an adjustment variable based on click-through rate (CTR) and run two EMV calculations to compare the value of your influencer marketing strategy to ...
Businesses use two types of influencers: Macro influencers Micro influencers Whatever the type you use for your business, how can you calculate their contribution to your bottom line? First of all, you have to consider the possible results you can get from influencer marketing. Some of...
Enhancement of Influencer Marketing Efforts EMV is essential for evaluating the effectiveness of paid and unpaid influencer marketing campaigns. It provides you with valuable insights into which influencers deliver the highest returns for your business. Beyond identifying the most impactful partnerships, EMV...
Now that influencer marketing has become mainstream, marketers are looking to tap into the next set of high-value influencers to improve performance. Amidst this scramble for fresh blood, new influencer tiers (such as “micro-influencers”) are suddenly thrust into the spotlight. ...
The best part? The daily benchmark value estimates the value of engagements onthe daythe content was posted rather than a generic value. TL;DR: Spend more time optimizing your influencer marketing strategy, and leave the calculations to us. ...