Well, once you earn a customer’s loyalty, it’s worth a heck of a lot! Not only does the success rate of selling to an existing customer (60-70%) far outweigh the success rate of selling to a new customer (5-20%), but a 5% increase in customer retention can increase profits by...
customer satisfactioncustomer loyaltyprofessional servicesUnited States of AmericaPurpose – The purpose of this paper is to assess customers' perceived value of professional services and how this influences satisfaction, loyalty and ultimately retention. Design/methodology/approach – A survey is conducted ...
Capture value from customers to create profit and customers equity
The power of Customer Lifetime Value lies in the incorporation of key metrics that directly impact future revenue. CLTV incorporates conversion percentages, customer rates, customer retention, and much more. In its simplest form, Customer Lifetime Value tells you how much value your customers have ...
Implication of loyalty program membership and service experiences for customer retention : a study of Bank credit card Purpose – This study aims to present a taxonomic framework that categorizes hotel loyalty program members on the basis of involvement and a mix of behavio... S Nilungso 被引量...
44% of companies admit they, "have a greater focus" on acquisition, while 18% focus on retention (the rest claim to have an equal focus). 89% of businesses, "see customer experience as a key factor in driving customer loyalty and retention." ...
Keeping existing customers is as important – if not more important – than obtaining new ones for your business. Below, we dive into the importance of customer retention, as well as the six ways to increase your customer lifetime value. ...
This paper discusses how companies should develop a customer retention focus and initiatives to maximise long-term customer value. Specifically, it examines the importance of customer retention; conceptualises an integrated customer value/retention model; and explains how usage segmentation can assist in ...
aAPM Terminals believe strong employee engagement drives performance, continuous improvement and retention. Every year they assess the level of employee engagement and satisfaction through the Employee Engagement Survey – it also serves to flag out key issues that need improvements. In 2012, APMT achie...
Corporate reorganizations are usually entered into to improve the efficiency of industrial operations and to cutdown on costs. Though these goals are worth... LD Goodstein,HE Butz - 《Organizational Dynamics》 被引量: 89发表: 1998年 Investigating the effective factors in retention of customer club...