brands control, instigate and co-create value with its target audience. However, the nature of value propositions embedded within the cycle of content co-creation and their impact on eWOM outcomes has received
With the development of technology and economy, more and more cars are bought by more ordinary people. As a result of this, the number of cars around the world is booming. In this case, the transaction of people's exchanging their used cars gets extremely fast growth. But there is not ...