(1994) "The Exclusive Value Principle - A Concept for Marketing," Journal of Product & Brand Management, 3, 3, pp.8-18Groth,J.C."The exclusive value principle: a concept for marketing". Journal of product and brand management . 1994...
The value concept is a basic constituent of relationship marketing. The ability to provide superior value to customers is a prerequisite when trying to establish and maintain long-term customer relationships. Stresses the fact that the underlying construct of customer satisfaction is more than a percep...
百合脱下她的冬天衣裳[translate] aA different concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. 一个不同的概念是陈述行销的角色对增长的股东价值贡献的基于价值的营销。[translate]...
aIn any marketing concept, value is central. A trend that is seen today in the banking space as a result of relationship marketing relates to the values associated with the product offerings being shared between the bank and the customer. If a customer does not see himself treated as a partn...
This concept is a lot more difficult than it sounds. For example, how can one gauge if Internet marketing is really working? Most people ignore those ads, so is it worth the time and money to make something that's more attention grabbing or will people fly past that expensive, shiny new...
aMarket marketing core concept including five aspects: Need, desire and demand; Product; The value, satisfies with the quality; Exchange, transaction and relations as well as market. Along with the information technology and the network utilization rapid development, the tradition adapts the time dev...
I’d love to get your thoughts. How would you explain the value of content marketing to someone who is new to this concept? Let us know in the comments!
Finding an information concept suited for a universal theory of information The view argued in this article is that if we want to define a universal concept of information covering subjective experiential and meaningful cognition -... S Brier - 《Progress in Biophysics & Molecular Biology》 被引量...
1.New Marketing Concept: Social Value Marketing;概论市场营销新观念:社会价值营销 2.Value Dealing--An Important Link In Value Operation;“价值营销”——价值运筹的关键一环 3.Research on Consumers Value Concession Coefficient & Value Marketing Strategies;消费者价值让渡系统与价值营销战略研究 4.Primary The...
The concept is illustrated in the strategic business triangle or strategy–tactic–value (S–T–V) triangle framework. The framework shows three dimensions of marketing architecture, namely:Strategy— "how to win the mind share,"Tactic— "how to win the market share," andValue— "how to win...