The retail industry is at the forefront in embracing the IoT, which is expected to change the way customers experience shopping. Drawing on the service-dominant logic, this study proposes that customer interaction with IoT retail technology results in value co-creation. Responses are collected from...
Tourism live shopping Value co-creation Customer value Source credibility Social presence 1. Introduction Live-streamed shopping, or live shopping, merges live broadcasting with e-commerce, offering a more dynamic and interactive alternative to traditional TV and web-based online shopping (Wongkitrungru...
This implies that brand value is facilitated by online consumers' tendencies and behaviors (Naylor, Lamberton, & West, 2012) and could be co-created by consumer-consumer interactions (Hajli et al., 2017, Wang and Hajli, 2014). While, however, a growing body of literature explores the ...
Cosmetics and wellness products were also popular in the online shopping channel. The number of internet shoppers in Poland has been on a growing trend for years. In 2023, almost two-thirds of consumers bought products or services online. The coronavirus (COVID-19) pandemic also contributed to...
Third, customer value co-co-creation demonstrates a positive correlation with customer stickiness. This result is consistent with prior studies(Chen and Shen,2015; Qu et al.,2023). For example, Chen and Shen (2015) analyzed a variety of factors, including shopping values, and concluded that th...
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High-quality online shopping is about speed, quick delivery, limited friction. It’s everything but the part that involves the soul and the human emotions. As the best brands in the world move toward distributing online, they diminish and commoditize their own product every time they successful...
Peru: online shopping ticket value 2019, by age group Average order value on JD in Indonesia 2018 Average order value from Blue Apron from 2015 to 2022 Colombia: online shopping ticket during the COVID-19 outbreak 2020 Average shopping basket value in online shops in Germany 2014 Average orde...
The aim of this paper is to study the impact of technologies on the welfare of society through the value co-creation processes that Non-Profit Organizations (NPOs) carry out with social enterprises. Based on the literature on Cross-Sector Social Interact
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