Valuecan mean your morals, it can mean inclinations, it can mean what you really care about in the world. But when you’re thinking about “value-based design” you’re thinking about business value, economic v
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If focusing oncompetitors leads strategists inexorably to the notion of sustainable competitive advantage, focusing on the customer leads them to the notion of value. In the 1981 staff paper "Market strategy and the price-value model," Harvey Golub and Jane Henry introduce a framework designed for...
Ronnie Gomez is a Senior Content Strategist at Sprout Social where she writes to help social professionals learn and grow at every stage of their careers. When she's not writing, she's reading or looking for Chicago's next best place to get a vanilla oat milk latte. ...
The key takeaway? It’s all about using the right tool for the job. Sometimes, AVE might just do the trick. But other times, we might need to pull out the big guns like Social Media Monitoring or Outcome-Based Evaluation. As we navigate the future of PR, it’s up to us to choose...
In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.We found that few data leaders had been given genuine influence in their organiza...
by The Strategist C ChestaField "We received a lot of questions..." We, we, we... Who exactly is that? You and your dorm-mate Kerpal (who clearly has the brains of the operation as he's smart enough to not put his name or face on this tripe)? "It is our opinion that when...
Prior to this, Victor was at different times between 2012 and 2014, the Chief Operating Officer for Corporate and Investment Banking as well as the Chief Strategist for Ecobank Transnational Incorporated (ETI). In these capacities, Victor worked out of Johannesburg, South Africa and Lome, Togo. ...
Increase your sales: The best value propositions simplify your sales team’s job. They give your potential customers a compelling reason to buy from you that isn’t price-based. We mention "nailing down your unique value prop" as the first step for practicing value-based selling. How to Wri...
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