B. (2004). Assessing the validity of secondary data proxies for marketing constructs. Journal of Business Research, 57(2), 154-161.Houston, M. B. (2004). Assessing the validity of secondary data proxies for marketing constructs. Journal of Business Research, 57(2), 154-161. doi: ...
This paper outlines alternative methods for assessing the validity of secondary data proxies for marketing constructs. By employing secondary data proxies, researchers can avail themselves to new sources of data and can shed new light on or provide important corroborating evidence to established streams ...
Secondary data also have significant disadvantages: the validity of secondary data and sometimes difficult to guarantee. Sometimes contains some errors and deviations in the raw data, secondary analysis of those who do not understand this may make the conclusions deviations occur. ...
Type of data collected are the primary data and secondary data. Data analysis methods used in this research include test validity, test reliability and Wilcoxon sign rank test. Based on a Wilcoxon sign rank test for variables obtained ... EP Widyaresti,AH Setiawan - 《Diponegoro Journal of Eco...
A validity assessment of aggregations methods for multiple key informant survey data - Schwartz, Bridger, et al. - 2001 () Citation Context ...001). Key informants provide important knowledge about community characteristics that cannot be measured precisely with secondary data (Claude et al. 2000...
It also allows for secondary analyses of the construct, where the detectors are applied to a data set that is much larger than one that could be analyzed by more traditional methods. However, in many cases, the data used to develop EDM models are collected from students who may not be ...
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(N = 183) via an online questionnaire. Our study, regarding the DigCompEdu as a measure of TDC, aims to (1) establish validity evidence based on internal structure concerns via Partial Least Squares structural equation modelling to evaluate the validity and reliability of the tool, (2) ...
A review of the literature concerned with validity data and policies for various methods of treating multiple scores is reported, as are analyses of data from the College Board Validity Study Service. The analyses evaluated the use of SAT-V alone, SAT-M alone, and the use of both in combina...
For a significance level of 0.05 and a power of 80%, the required sample size is 55 subjects. We add an additional 5 subjects to account for potential dropouts, missing data, or issues during data collection. For the secondary analysis, a sample size of 55 subjects allows us to detect a...